Enroll in PodRoll with Libsyn

Libsyn has partnered with the podcast technology company PodRoll to help you sell space in your own episode listings to promote another show — no matter how many monthly downloads you have, and regardless of whether you're enrolled in Automatic Podcast Ads. (You must be the show owner to enroll.)

When you’re enrolled in PodRoll with Libsyn, PodRoll dynamically inserts a suggested show as the second-most recent entry in your episode listing on Apple Podcasts, Spotify, and Overcast. It is labeled as a Bonus episode in your feed, and the episode title starts with You Might Also Like.

Here’s how that looks on Apple Podcasts' mobile app:

To apply for PodRoll with Libsyn: 

1. Click the icon in the top of your Libsyn account to display the Settings page.
    
2. Click PodRoll to display the PodRoll Enrollment page. (If you are not the show owner, click Email Show Owner to send them more information about enrolling.)
   
   

3. Complete the following:

   PayPal Email Address	Enter the PayPal email address for the PayPal account where you would like to receive payment.
   Show Category Exclusion	You can select up to six show categories to exclude from your podcast based on what fits your audience.

    

4. Click Apply.
    

About Your Enrollment

• You’ll receive an email notification when your PodRoll enrollment has been activated. (This can take up to 24 hours.)
• You must publish a new episode after activation before episode suggestions will appear in your feed on Apple Podcasts, Spotify, and Overcast.

About Your Suggested Episodes

• Campaigns are automatically inserted for the categories you did not exclude. You can update your PodRoll category exclusions at any time by updating your PodRoll settings.
• All visitors see the same promoted episode in your episode listings.
• Promoted episodes may change or be removed automatically based on PodRoll campaign demand and alignment with your preferences.
• When you publish new episodes, you will unlock access to new PodRoll campaigns.
• Promoted episodes will only appear on Apple Podcasts, Spotify, and Overcast. All promoted placements are temporary and will not remain in your feed permanently.

About Your Payments

• A PodRoll impression is counted when a dynamically inserted episode is played for at least one minute.
• Shows with 50,000 downloads in a given month earn a 60% revenue share of the revenue allocated to Libsyn.
• Shows with fewer than 50,000 downloads in a given month earn $15 per 1,000 PodRoll impressions.
• After you have earned at least $20, payments are sent to your PayPal account within 90 days of the end of the month when the downloads were recorded.
• To view your show’s PodRoll revenue, click Advertising at the top of your Libsyn account and click PodRoll. See View Revenue for Your Show.