If your show has automatic ads enabled, you can insert pre-, mid-, and post-roll ads into your episodes. This article describes each of these ad types.
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Note Depending on your ad enrollment level, you can pre-record a host-read ad, or dynamically insert an existing ad into an episode. See Include Ads in Your Libsyn Podcast. |
Pre-Roll Ads
Pre-roll ads are placed at the very start of an episode. These ads run before the main content of an episode.
They are considered to be effective in catching a listener’s attention since they are the first thing that plays when a listener starts a new episode. Pre-roll ads are typically 15 to 30 seconds in length, and you can choose to manage pre-roll ads for all of your episodes at once, or set them on an episode-by-episode basis.
Mid-Roll Ads
Mid-roll ads are longer ads that you can place in the “middle” of your podcast episode. Think of mid-roll ads as traditional ad breaks when it comes to television; more than one ad slot can be added to an episode. Also, they don’t have to be placed at the halfway point of your episode.
To manage mid-roll ad settings for an individual episode, see Manage Automatic Ad Settings for an Episode.
Post-Roll Ads
Post-roll ads play after a podcast episode has concluded. They can be effective for reinforcing messages and converting committed listeners into customers, even though their placement makes them less likely to be listened to.
Like pre-roll ads, these ads are usually 15 to 30 seconds long and they can be managed on an episode-level or show-level basis.