Optimizing your show's distribution channels can help you reach as many listeners as possible. Even if you decide to start podcasting as a hobby, you give yourself the best chance at growing your audience and encouraging listener engagement by broadcasting your show to a wide array of locations.

If you want to take basic steps to increase the discoverability of your podcast, you could employ any of the following strategies:

• Weaving keywords into episode titles.
• Giving your podcast consistent branding.
• Releasing episodes on a frequent/regular basis.

You can also use resources that we offer to ensure that your show is widely accessible.

Podcast Destinations

The best way to get potential listeners to notice your show is by sending it to podcast destinations. After you brand your podcast and upload an episode, you should immediately submit your show to Apple Podcasts and Spotify since those are considered to be the most popular podcast directories.

Note When you send your show to Apple Podcasts, it will also appear on smaller podcast directories like Overcast, Podcast Addict, and Podchaser because those clients automatically pull shows from Apple Podcasts’ database.

You could also connect your podcast to the other destinations that we offer since listeners use more than just Apple Podcasts and Spotify to ingest podcasts. This will allow you to maximize the amount of people that your podcast reaches. See Connect Your Show to Publish Episodes to a Destination Feed.

Social Destinations

Another great way to promote your podcast is to share it with your friends and followers on your social media pages. By posting your episodes on social media, you could make your show available to individuals who may not be familiar with your podcast, or podcasts in general.

You can use Libsyn to connect your Facebook, YouTube, and LinkedIn accounts directly to your show. Depending on your show’s plan level, you would be able to customize your episode releases to Facebook and LinkedIn using the social destinations calendar. See Schedule an Episode to Appear on Social Media Using the Social Destinations Calendar.

Your Libsyn Podcast Website

When you host a podcast with Libsyn, you get access to a customizable Libsyn Podcast Website where all of your episodes will appear. You can send listeners to this site to listen to your show and get more information about you. Your website can also help you promote your show since it will appear for people who search the internet for related topics. See Set Up Your Libsyn Podcast Website.

The Libsyn Podcast Directory

The Libsyn Podcast Directory is an internal podcast directory that only displays shows actively being hosted by Libsyn. Listeners can use the Libsyn Podcast Directory to listen to your podcast, but we recommend making your show available on the Directory because it can be a valuable tool for promoting your show and attracting new listeners.

Since the Libsyn Directory has been around for so long, your Directory listing appears near the top of the page when a person searches the internet using terms that are relevant to your podcast. This allows for better discoverability of your show.